There May Be An Asterisk Involved

There May Be An Asterisk Involved

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It Was An Interesting Office; Most Ad Agencies Are. When Youre Building A Place For People To Sit And Think Up Creative Ways To Sell Toothpaste For Twelve Hours A Day, You Try To Make It Fun. So Apart From The Regulation Display Case For All The Advertising Awards The Agency Had Won Over The Years, The J. Mccarthy Office Also Had A Pool Table In The Lobby, Beanbags To Sprawl On And A Small Glass Cabin Where You Could Go And Scream Quietly When You Started Getting Scary Daydreams About Dancing Sanitary Napkins. Ira Bhat, Copywriter By Day, Sleep-Deprived Copywriter By Night, Has Only One Goal: To Not Go Utterly Bonkers As She Negotiates The Perils And Pitfalls Of A Career In Advertising. These Include, But Are Not Limited To: Comma-Obsessed Clients, Award-Obsessed Bosses, Obnoxious Marketing Executives, High-Strung Creative Types, Impossible Deadlines, Obscure Briefs, Fiercely Competitive Colleagues, The Death Of Many A Big Idea...And The Ever-Present Danger Of Falling In Love With The New Account Planner. Sounds Doable. But Is It?Because, When It Comes To Advertising, Somewhere, Hidden In The Fine Print, There May Be An Asterisk Involved
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Title
There May Be An Asterisk Involved
SKU
ACKIBH5850
Weight
No
Pricefactor
N/A
ISBN
9789350095850
Binding
Paperback
Author
Vedashree Khambete
Editor
No
Illustrator
No
Publisher
India Book House
Publication Year
No
Pages
216
Language
English
Genre
Academic and Professional
Age Group
No
Volume Number
No
Price
Rs.299
Special Price
Rs.209
Payment

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Facts & Trivia–

ACK has sold more than 90 million copies in 20 Indian languages.

Amar Chitra Katha was the first publication to combine the comics art style with ancient Indian stories.

Lord Vishnu Has a Thousand Names!

Anant Pai, our founder-editor, wanted to acquaint Indian children with their heritage. He believed that it would help develop self esteem.

The first 10 ACKs were European fairytales! The first Indian story started with 'Krishna', ACK no.11.

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